Tag: #SmallBusiness
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KADUNA SMALL BUSINESSES TURN TO SOCIAL MEDIA TO SURVIVE RISING BUSINESS COST
Small and Medium Enterprises (SMEs) in Kaduna State are increasingly leveraging social media platforms to cut operating costs, and expand their customer base amid rising inflation, and declining walk-in patronage. A cross-section of business owners interviewed on Sunday July 12 said social media platforms had become essential marketing and sales tools, enabling them to reach…
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FROM ₦3,000 START-UP TO ₦450,000 MONTHLY: KADUNA FOOD VENDOR SHARES ENTREPRENEURSHIP JOURNEY
A Kaduna-based street food vendor, Maryam Ibrahim, says she now earns an average of ₦450,000 monthly from selling Dan Wake, a popular local bean dumpling delicacy. Speaking with NAN, the 37-year-old entrepreneur said she started the business in 2021 with just ₦3,000, selling only Dan Wake before expanding her menu to include beans, spaghetti and…
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IKORODU RESIDENTS GROAN AS ROAD PROJECT DRAGS ON
Residents and business owners along the Igbogbo-Baiyeku Road in Ikorodu are calling for urgent action as ongoing construction worsens with heavy rains. Mud, flooding, and near-impassable sections have made movement a nightmare—forcing commercial drivers to avoid the route and leaving commuters stranded. Traders say sales are dropping, drivers complain of reduced income, and residents say…
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HEAT WAVE BOOSTS SALES: WATER HAWKERS CASH IN AT ENUGU TRADE FAIR
Scorching temperatures are turning sachet water into hot cake—and business is booming. Sachet water hawkers are smiling to the bank at the ongoing Enugu International Trade Fair in Enugu, as intense heat drives massive demand. A visit to the fairground shows buyers scrambling for water under the blazing sun, with prices now at N50 per…
