Stakeholders in Nigeria’s arts, culture and creative sector have identified cultural festivals as important drivers of tourism, economic growth and peaceful coexistence among Nigerians.
Speaking in separate interviews with the News Agency of Nigeria (NAN) in Abuja, they said festivals provide platforms for showcasing Nigeria’s rich heritage, including traditional music, dance, food, fashion, arts and historical sites, to local and international visitors.
Actor and filmmaker Paul Apel Papel said cultural festivals could preserve traditions for younger generations while creating economic opportunities for host communities. He cited the Argungu Fishing Festival as an example, noting that visitors spend on accommodation, transport, food, crafts and other local services.
Culture enthusiast Rukayah Abdullahi and other stakeholders said festivals also help Nigerians understand cultures different from their own, thereby reducing stereotypes and strengthening tolerance. They, however, noted that insecurity remains a major obstacle to tourism and cultural exchange in some parts of the country.
The stakeholders called on governments and the private sector to invest in security, roads, accommodation and other infrastructure around festival destinations while using social media and other platforms to promote Nigeria’s cultural attractions. They said stronger support for festivals could create jobs, stimulate local businesses, preserve cultural heritage and contribute to national development.
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