The Creative Director of Revolving Art Incubator (RAI), Jumoke Sanwo, during an interview in Lagos on Saturday June 27, said tradigital art can position Nigeria as a global leader in hybrid creative innovation while preserving its rich cultural heritage.
She described tradigital art as the intersection of archival materials, traditional practices and digital technologies.
The creative director noted that tradigital art could play a significant role in preserving and promoting Nigerian culture among young people and international audiences. She explained that young audiences increasingly interact within digital environment, making tradigital art an effective medium for cultural engagement.
She, however, said there was a need for stronger collaboration among institutions to promote meaningful integration of culture, history, technology and artistic practice.
Speaking on balancing digital innovation with cultural values, Sanwo said artists must prioritise research, history, language and indigenous knowledge rather than treating tradition as a mere visual aesthetic. She called for structured training programmes that combine art education with coding, digital fabrication and archival practices.
Looking ahead, Sanwo expressed optimism that the distinction between traditional and digital art would eventually disappear.
In her words, “I see a future where a handwoven textile, a coded animation, and an archival document exist in dialogue rather than hierarchy. If properly supported, tradigital art will become a defining language of contemporary Nigerian and African expression, shaping how we remember the past and imagine what comes next”.
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