From film to photography, the money is there—but experts say Cross River isn’t cashing in yet.
Media entrepreneur Obaji Akpet has urged the Cross River Government to stop playing small and unlock the state’s massive creative industry potential.
Speaking at a seminar by the Peter Bello Foundation in Calabar, Akpet said overdependence on politics is slowing growth in a sector packed with global opportunities.
He pointed to film, photography and media production as low-hanging fruits—if only the state fixes infrastructure gaps and backs creatives with real policies.
Akpet added that his platform, Africa Fixers, is already creating jobs across 40+ African countries, proving the industry’s earning power.
Officials say government is on board, with a renewed push to empower youths and boost the creative economy.
The talent is there—the question is whether the system will catch up.
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