Tag: #Politainment
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‘POLITAINMENT’: NIGERIAN MUSICIANS TURN POLITICAL PRAISE-SINGING INTO BIG BUSINESS
Political praise-singing in Nigeria is evolving from traditional Fuji, Jùjú and Hausa musical performances into a growing commercial culture where musicians use Afrobeats, hip-hop and social media to promote politicians and their activities. The trend, increasingly described as “politainment,” has seen campaign rallies transformed into entertainment events, with artistes composing campaign songs, performing at political…
