Tag: #DigitalVisibility
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KADUNA SMALL BUSINESSES TURN TO SOCIAL MEDIA TO SURVIVE RISING BUSINESS COST
Small and Medium Enterprises (SMEs) in Kaduna State are increasingly leveraging social media platforms to cut operating costs, and expand their customer base amid rising inflation, and declining walk-in patronage. A cross-section of business owners interviewed on Sunday July 12 said social media platforms had become essential marketing and sales tools, enabling them to reach…
