Bank says Nigerian art is more than culture — it’s a powerful economic force ready for global markets.
The third edition of +234 Art Fair 2026 has opened in Lagos with a bold focus on “Inclusivity,” as Ecobank Nigeria reaffirmed its commitment to strengthening Nigeria’s creative economy.
Representing Managing Director Bolaji Lawal, Ms Omoboye Odu said the fair has grown beyond an exhibition into a movement — one that connects artists to investors, markets and global audiences.
“When people hear +234, they think of a phone code. We see it as a nation calling the world,” she said, describing the platform as where “finance meets creativity.”
Organised in partnership with Soto Gallery, the four-day event aims to expand access for emerging and under-represented artists while strengthening the commercial value chain around art.
The bank stressed that Nigeria’s creative sector is vibrant and increasingly investable, adding that structured support can make it scalable, exportable and a major source of youth employment.
The fair also enjoys backing from the Africa Finance Corporation, underscoring the growing recognition of culture as economic infrastructure.
Director-General of the National Arts Theatre, Tola Akerele, described the event as a bridge between creativity and commerce, noting that thousands of artists across Nigeria expressed interest in participating.
Beyond exhibitions, the fair features masterclasses, live installations, panel sessions linking finance and the arts, and networking opportunities for collectors and investors.
The message from Lagos is clear: Nigerian art is not just identity — it’s industry.
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