Experts say the media is vital to driving Nigeria’s exclusive breastfeeding agenda, urging journalists to champion the cause as vigorously as sports coverage. Speaking at a multi-zonal media dialogue on the 2025 World Breastfeeding Week, they highlighted that with strong media support, stakeholders can ensure mothers and caregivers get the encouragement and information needed for six months of exclusive breastfeeding.
UNICEF and Broadcasting Corporation of Abia organized the event, gathering over 50 journalists from 12 states to discuss effective messaging and community engagement. Leaders stressed breastfeeding as essential for child survival, lifelong health, and equity, calling on media to bust myths, deepen awareness, and make breastfeeding a headline issue nationwide.
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